A Diwali window should make shoppers stop, notice a product and want to walk in.
In 2025, many windows looked neat. Far fewer felt festive or told a story. The Wooqer.ai Diwali Window VM Assessment Report 2025 looks at what was missing.
What we assessed
We reviewed window photos from 150+ brands across seven retail categories, mostly in Bengaluru. The sample included Indian and international brands.
We looked at execution, festive cues, lighting, product focus and how clearly each window communicated the brand.
Wooqer.ai's assessment model used criteria tailored to each category. The framework was developed with Anuraag S, founder of Pencil Box Designs.
The model's ratings and feedback were reviewed and edited for the report.
What the windows missed
Two gaps stood out in the assessed sample:
of brands showed no Diwali adaptation in their windows.
had no strong emotional story in their windows.
A window could be tidy and still feel like any other week. Accessories windows often missed an obvious gifting opportunity. In other categories, the hero product or occasion was hard to spot.
FULL REPORT ยท PPTX
Get the full Diwali window assessment
The complete report takes you through the category-level results and what the assessed windows got right and missed.
- Category scorecards and window photographs
- Examples of effective festive execution
- Common mistakes and takeaways for the next rollout
Download the report
Share your details to get the 2025 assessment in PPTX format.
About the data: This is a photograph-based assessment of the sampled windows, collected mostly in Bengaluru. The figures describe that sample.