At a Glance
- Industry: Electronics Retail
- Number of Stores: 500+
- Region: India, Middle East
Benefits
- The walk-in conversion ratio moved up to 56% from 41%
- Improved productivity
Solutions Used
- Employee Learning & Development Modules
- Assessments
- Social Feed and Retro
- Daily SOPs – Store Opening & Closing Checklists
- Task Management
The Problem: Low Conversion Rate of Walk-ins
This Electronics Retailer had to employ multiple tools and on-ground trainers to train and engage salespeople. Different regions had different presentations and training the sales team on new product launches was ineffective and cumbersome.
The Solution: Wooqer’s learnApps for Training
I increased my sales from 33 to 65 per month after watching the product videos. I shared them with my customers to influence them and make they feel good. Training and its right execution is game changer.” – Sales Lead at the company.
Wooqer helped this electronics manufacturing company streamline its product training process. All the L&D modules were quickly shared across all locations, keeping the store sales team up-to-date. Any new product launches were accompanied by video training modules, such as 6-Punches videos, explaining the ins and outs of a product and its benefits. This gave salespeople more confidence in placing and pitching a product, resulting in better sales and improved customer satisfaction.
Benefits
The conversion rate moved up to 56% from just 41%
The average conversion rate of all store sales representatives across various locations increased to 56% from 41% after streamlining sales training and information sharing about new products using Wooqer, a whopping 36% increase.
The sales ratio increased to 24% from 17%
Store sales representatives also used these product videos to influence customer decision-making, resulting in a jump in sales ratio from 17% to 24%.
Improved productivity
To ensure compliance with the company’s standards, Store Managers and store sales representatives shared their counter displays of all electronic appliances. The company also used these images and productivity reports on Wooqer to recognize and award high performers. Product quizzes organized on Wooqer also kept store sales representatives motivated and engaged.
Wooqer is your oneApp for Work, loved by businesses to set expectations, share guidelines, measure compliance, and hold teams accountable. Wooqer helps you create the most consistent experience for customers in-store.
To know more and get a demo: talk to us today.
